Our Story
We built the platform we always wished existed
Optra IQ was born from frustration — and a belief that service businesses deserve better tools, better data, and a fairer playing field.
Our Mission
Operational intelligence for every service business
The service industry powers the world — plumbers, electricians, HVAC technicians, cleaners, contractors. Yet for decades, these businesses have been underserved by software that wasn't built for them.
Optra IQ changes that. We're building the one-stop platform that gives service businesses the intelligence, tools, and accountability they need to thrive — from the first dispatch to the final invoice.
Join the waitlistWhat We Stand For
Our values
Built for the Field
Every feature in Optra IQ was designed with service businesses in mind — not adapted from generic software. We understand the unique challenges of running a field operation.
Intelligence That Works
We turn raw operational data into clear, actionable insight. No dashboards you never open — just the information you need to make better decisions, faster.
Trust Goes Both Ways
We pioneered customer scoring because accountability matters. Businesses deserve the same transparency that customers have always had. We're leveling the playing field.
The Team
Built by people who get it
Founder & CEO
Visionary behind Optra IQ
A veteran of the service industry with firsthand experience of the operational gaps that cost businesses time and money every day.
Head of Product
Turning complexity into clarity
Obsessed with building software that feels effortless. Believes the best tools are the ones that get out of your way.
Head of Engineering
Building the backbone
Architect of the Optra IQ platform. Focused on reliability, speed, and a system that scales with your business.
Be part of the revolution
Optra IQ is coming. Join the waitlist and be first to experience the platform built for the service industry.
Get Early Access